01
Define
Capture the strategic foundation through 11-step Guided Discovery.
Clarity before you build.
For founders & small teams
Convert any idea to a
structured operating plan
Before launch, hiring, or fundraising, replace fragmented decks, docs, and notes with one guided workspace that turns ambiguity into a plan you can run, not just present.
Unlike a static business plan or a one-off chat, connected blueprints stay in dependency order, track versions, and show what needs review when strategy shifts.
- No credit card to start
- Your data in your Supabase
- No training on your content
Your journey
Track Define, Structure, Operate, and Expand in one workspace. Each phase links to the next step in your operating plan.
- 02
Structure
Turn strategy into reusable blueprints, templates, and deliverables.
Artifacts you can stand behind.
- 03
Operate
Run recurring workflows, recommendations, and connections.
Execution that stays aligned.
- 04
Expand
Open the plan to governed AI tools and workspace agents.
Scale with guardrails intact.
The problem
Right now, ideas do live
everywhere, and nowhere
You need one structured operating plan that stays current when the business evolves, so you can launch, delegate, and fundraise with a reviewable source of truth.
Strategy lives in scattered docs
Pitch decks, docs, sheets, and chat threads diverge. No one knows which version is current or what changed last week.
You can explain it, but not execute it
The founder can describe the business verbally, but there is no consistent, dependency-aware plan others can run from.
Strategy shifts leave stale playbooks
When ICP, pricing, or offer changes, downstream GTM and ops docs do not update together. Teams guess which version is still true.
The product
One workspace for strategy, execution,
and a living operating plan
Guided Discovery, dependency-aware blueprints, and one overview that tracks Define, Structure, Operate, and Expand as your plan matures.
Guided Discovery
11-step Guided Discovery, not a blank page
Capture your idea, market, offer, and GTM motion in structured steps. Answers flow into a business profile your blueprints build on.
Guided DiscoveryStep 3 of 11
What outcome does your customer get in their first 30 days?
Faster launchFewer manual tasks+ add your own
Governed blueprints
A governed blueprint pipeline
Generate strategy, GTM, operations, and governance artifacts in dependency order, so downstream work always reflects upstream decisions.
Blueprint pipeline12 / 18
- Founder intentApproved
- Value propositionApproved
- Business modelGenerating…
Governed activation
A living operating plan, not a static PDF
Turn the plan into deliverables and workflows your team can delegate from, with governed AI assistance when the business is ready.
CapabilityReady
Weekly pipeline review
Inherits business contextCites: Sales playbook
Requires approval
How it works
From guided Discovery to a plan
your team can run
A deliberate sequence, not a one-shot prompt, so each artifact strengthens the next.
01
Tell us about the business
Complete 11-step Guided Discovery: idea, customers, product, revenue model, GTM, operations, and governance preferences.
02
Generate your blueprint stack
Run the pipeline to produce connected artifacts, from intent through governance, each informed by upstream context.
03
Review, edit, and approve
Use version history, quality signals, and human approval before anything is treated as source of truth.
04
Prepare for governed AI
Materialize capabilities, generate execution deliverables, and connect external AI with approval boundaries when your team is ready.
Support
You are never on your own
Same Learn, Help, and walkthrough paths you get inside a workspace.
Watch
Witness any idea transform into a
living operating plan
A short overview of Guided Discovery, dependency-ordered blueprints, and change visibility. Full walkthroughs live in Learn after you sign up.
Product overviewShort walkthrough
Discovery
Structured intake that feeds every blueprint
Blueprint pipeline
Strategy through governance, generated in order
Governed AI assistance
Capabilities and approvals on your terms
Want the full guided path? Explore Learn after you sign up.
Early partners
From fragmented docs to
a plan they could run
Founders, consultancies, and operators describe the shift from scattered notes to a structured operating plan ready for launch, delegation, or fundraising.
Pre-launch founder
Quote: “We used to debate which doc was current. Guided Discovery gave us one profile feeding every blueprint, and when positioning shifted, we saw what to review instead of starting over.”
Outcome
First structured plan in one afternoon
Early partner
Founder
B2B SaaS (pre-seed)
Consultancy
Quote: “Each client workspace now follows the same discovery-to-blueprint path, not a folder of one-off prompts. Delivery gets a governed handoff teams can execute, not another deck to reinterpret.”
Outcome
Repeatable pipeline per client
Early partner
Managing director
GTM consultancy
Operator
Quote: “When pricing changed, change-impact showed what needed refresh downstream. Later, capabilities cited our SOPs and policies, not generic chat answers.”
Outcome
Downstream review mapped in minutes
Early partner
Head of operations
Services operator
Representative feedback from beta workspaces. Names anonymised.
Blueprint pipeline
Eighteen blueprints in
dependency order
You set the strategy in Discovery, we generate GTM, ops, and governance in order, so sales, marketing, and teams never work from conflicting playbooks.
Phase 01
Foundation
Anchor intent, market reality, and customer understanding.
- Founder intent
- Market & customer research
- Problem brief
- + 2 more in this tier
5 blueprints
Phase 02
Strategy & model
Define what you sell, how you win, and how you make money.
- Value proposition
- Business model
- Brand strategy
- + 2 more in this tier
5 blueprints
Phase 03
Go-to-market & ops
Operationalize revenue, marketing, and how the business runs.
- Go-to-market strategy
- Sales playbook
- Operations model
- + 3 more in this tier
6 blueprints
Phase 04
Activation & governance
Prepare governed AI paths and set decision rights for safe automation.
- Agent specs
- Governance & risk policy
2 blueprints
18 interconnected blueprints
Each tier unlocks the next, so you review before the stack runs ahead of strategy.
Pipeline depth4 phases
Change management
Change in strategy and
see everything it touches
Upstream edits ripple through a dependency graph. Review impact, regenerate selectively, and keep teams and downstream blueprints aligned.
Change impact
See severity, affected sections, and whether regeneration is warranted before you rewrite the stack blindly.
- Go-to-market strategyMedium
- Sales playbookMedium
- Financial modelLow
Governed by design
Give AI your business context,
not a blank prompt
Define the business first. Then introduce governed AI with approval boundaries, so nothing runs externally until a human approves it.
- Approval-gated activation
- Customer-controlled storage
- No training on your content
Pricing
From your first blueprints to a
living operating plan
Transparent tiers for solo founders through teams. Most start on Builder for the full stack. Upgrade anytime.
Exploring
Validate the idea with core strategy documents
Solo founderFull blueprint stack and change-impact
Growing operatorChange-impact workflows and higher limits
Agency / teamMulti-workspace delivery at scale
Exploring
Starter
Validate your idea and generate core strategy documents.
$29/month
- Business intake
- Core document generation (8 docs)
- Included platform AI (may queue at peak)
- Basic exports
- Limited brief generation
Solo founderMost popular
Builder
Full blueprint stack with capabilities, deliverables, and governed activation.
$79/month
- Full 18-document stack
- Included platform AI (may queue at peak)
- Version history
- Skill recommendations
- Brief generation & basic skill exports
Growing operator
Operator
Run skills, advanced recommendations, and change-impact workflows.
$149/month
- Skill activation
- Bring your own LLM key (BYOK)
- Advanced recommendations
- Change-impact analysis
- Higher usage limits & integration placeholders
Agency / team
Pro
Multi-workspace scale, local agents, governance, and white-label exports.
$299/month
- Multi-workspace (up to 10)
- BYOK + priority generation queue
- Local agent export
- Advanced governance & white-label exports
- Two concurrent blueprint generations
- No credit card to start
- Your data in your Supabase
- No training on your content
Use cases
Built for operators who need
speed and coherence
Four common paths into one connected operating plan. Start with the story closest to yours.
Define
Pre-launch founder
Go from scattered notes to a structured operating plan you can use before launch, hiring, or fundraising, without hiring a strategy shop first.
Launch, hiring, or fundraising readiness
Structure
Small B2B team
Document the business so sales and marketing share one playbook, and delegation stays consistent as the team grows.
One living operating playbook
Operate
Consultancy or agency
Standardise client Discovery and deliver a structured operating plan plus deliverables your delivery team executes against.
Repeatable discovery-to-blueprint delivery
Expand
Operator adding AI
Stand up governed capabilities and deliverables that cite real policies, SOPs, and brand voice, not generic chat prompts.
Governed AI assistance, not generic prompts
FAQ
Common
questions
Who is VibePlan for?
UK founders and small teams who need strategy, GTM, operations, and governance in one connected workspace, not another folder of disconnected docs.
How is this different from ChatGPT or a doc template?
A static business plan or template does not enforce dependencies or change propagation. Chat does not version your operating plan. We generate connected blueprints in order, track versions, and show what needs review when strategy shifts.
Do I need the full blueprint pipeline on day one?
No. Start with Discovery and core blueprints; unlock deeper phases and change-impact workflows as you grow. Plans scale with your needs.
Can I use my own AI API key?
Yes. Document generation uses an OpenAI-compatible API you configure. Your content stays in your Supabase project; we do not train models on your business data.
What are capabilities?
Expand-stage behavior specifications that tell an agent what to do, what inputs it needs, which blueprints to cite, and what requires human approval before execution.
Is this only for tech startups?
It is built for any founder-led business that benefits from clear strategy, GTM, and ops documentation, especially B2B services, agencies, and product companies preparing to scale execution.
Ready when you are
Build the structured operating plan
your business deserves
Start free with no credit card. Complete Guided Discovery, generate your first blueprints, and upgrade when you need change-impact workflows or governed AI.
Free to start · Your data in your Supabase · No training on your content