Simple, transparent pricing
Choose the plan
that matches your stage
Start with core strategy documents, then unlock the full stack, change-impact workflows, and multi-workspace operations as you grow.
Free to start · Your data in your Supabase · No training on your content
Not sure where to start? Solo founders usually begin on Builder for the full blueprint stack. Agencies and multi-client teams choose Pro. Exploring? Starter covers core strategy documents. Upgrade anytime. See common questions.
Prices are in GBP and are the total charged. We are not currently VAT-registered. Monthly billing selected.
Starter
Validate your idea and generate core strategy documents.
£19/month
- Business Discovery
- Core blueprint generation (8 docs)
- Up to 2 workspaces
- Included platform AI (may queue at peak)
- Basic exports
- Limited deliverable generation
Builder
Full blueprint stack with Capabilities, Deliverables, and workspace Agents.
£59/month
- Full 18-blueprint stack
- Up to 2 workspaces
- Included platform AI (may queue at peak)
- Version history
- Capability recommendations
- Deliverables and basic capability exports
Operator
Run Capabilities, Insights, and change-impact workflows.
£99/month
- Up to 3 workspaces
- Bring your own LLM key (BYOK)
- Change-impact analysis
- Advanced Insights
- Capability activation and higher usage limits
Pro
Multi-workspace scale, local agents, governance, and white-label exports.
£179/month
Founding Pro £149 for first 100
- Multi-workspace (up to 10)
- BYOK + priority generation queue
- Local agent export
- Advanced governance and white-label exports
- Founding Pro available for the first 100 Pro accounts
Already have a workspace? Open dashboard to manage billing under workspace settings. One owner subscription covers all workspaces you own.
Common
questions
Can I change plans later?
Yes. Upgrade from workspace billing settings. Your owner subscription covers every workspace you own, and entitlements update with the subscription.
Which plan should I pick?
Not sure where to start? Solo founders usually begin on Builder for the full blueprint stack. Agencies and multi-client teams choose Pro. Exploring? Starter covers core strategy documents. Upgrade anytime.
Do prices include VAT?
Listed prices are in GBP and are the total charged. We are not currently VAT-registered.
What is Founding Pro?
The first 100 paying Pro accounts can lock in Founding Pro pricing (£149/month, with quarterly and annual options) for as long as they stay continuously subscribed. Cancellation ends Founding Pro eligibility.
How is this different from ChatGPT or a doc template?
A static business plan or template does not enforce dependencies or change propagation. Chat does not version your operating plan. We generate connected blueprints in order, track versions, and show what needs review when strategy shifts.
Do I need the full blueprint pipeline on day one?
No. Start with Discovery and core blueprints; unlock deeper phases and change-impact workflows as you grow. Plans scale with your needs.
Can I use my own AI API key?
Yes, on Operator and Pro. Those plans let you bring your own OpenAI-compatible API key (BYOK). Starter and Builder use the shared platform AI pool. Your content stays in your Supabase project; we do not train models on your business data.
What counts as a document generation?
Each artifact in the 18-document pipeline counts toward your monthly allowance on metered plans.
Do you store my data?
Your workspace lives in your Supabase project. We do not train models on your business content.
Ready when you are
Build the structured operating plan
your business deserves
Start free with no credit card. Complete Guided Discovery, generate your first blueprints, and upgrade when you need change-impact workflows or governed AI.
Free to start · Your data in your Supabase · No training on your content